Customer Development
Hussain Elius
Siffat Sarwar
The journey of the incubation program of NSU Startups Next begins with a highly educational mentorship session on customer development. The session was taken by Hussain Elius, Co-founder & CEO of Pathao, and Siffat Sarwar, Co-founder & COO of ShopUp.
The top 8 startups were given the opportunity to learn from individuals who have faced it all and achieved new heights in the world of startups. Some key takeaways from the session are-
“Unless someone isn’t paying for your service/product, they aren’t your customers. Your customers are the ones who will tell you what you can do to make your product better” – Hussain Elius
“Customer research is important. For that, sit with your customers weekly. Give them time and they will give you insights that generate greater value” – Siffat Sarwar.
We’re honored to have hosted the mentors for adding notable value to our journey and thank them for conducting such an insightful session for the startups.