Customer Development

Customer Development

Hussain Elius
Co-founder & CEO Pathao
Siffat Sarwar
Co-founder & COO ShopUp
Customer Development

The journey of the incubation program of NSU Startups Next begins with a highly educational mentorship session on customer development. The session was taken by Hussain Elius, Co-founder & CEO of Pathao, and Siffat Sarwar, Co-founder & COO of ShopUp.

The top 8 startups were given the opportunity to learn from individuals who have faced it all and achieved new heights in the world of startups. Some key takeaways from the session are-

“Unless someone isn’t paying for your service/product, they aren’t your customers. Your customers are the ones who will tell you what you can do to make your product better” – Hussain Elius

“Customer research is important. For that, sit with your customers weekly. Give them time and they will give you insights that generate greater value” – Siffat Sarwar.

We’re honored to have hosted the mentors for adding notable value to our journey and thank them for conducting such an insightful session for the startups.